Website Must Have List
Locking in Your Current Website Traffic for Higher ROI
A lot of people try and focus on bringing in more Website traffic. They will spend large amounts of money on advertising to try and get the pump primed but will find that there is more to the equation. A very effective way to grow sales and website traffic is by simply locking in the current traffic that you already have. There are several different tactics and tools that you can employ to increase your ROI Including Shopping Cart Abandonment, Google Display Ads, Facebook Re-Targetting Ads through Facebook Pixel, Email Grabbers, Live Chat and More.
Think of it this way, your online website or store is like a shop in the mall. Yes it is important to have people coming into your store but what’s more important is to engage your customers, ask them how they are doing, what they are looking for today, here is a coupon if we can get your email and invite you to future events and promotions, etc. You want to create a lasting relationship that stands now, and lines itself up for future dates. It would be better to have 10 people come to your store that you engage with a day instead of 100 people coming to your store that you do not engage with.
Look we all hate he pop up asking for your email address but did you realize the reason why all large companies are using these? If your going to pay top dollar for advertising then you mine as well set yourself up with success by locking in as many website visitors as you can into an email list. You usually can get about 1-10 emails per 100 visitors (1-10%) That come to your website. The first website we created went 3 years without this, and we had 20,000 monthly visitors per month. The most successful email grabber we have tried has gotten 7.7% of the Website traffic to subscribe to our email list. That means we have lost a potential 55,440 emails over the last 3 years! Just to put that in perspective, Emails usually retail for $1 when buying a list of business leads. They wholesale for around 40 cents so that’s basically $11,270 worth of emails that probably could have generated over $50,000 in additional business (50,000 emails x .01 close ratio x $100 average order = $50,000).
A real simple rule of thumb to consider is that the Internet game, and even sales for that matter consist of increasing the probabilities of getting the sale. The more places you can be with the best helpful information the higher likely it will be for you to get the sale.
Email Grabber and Email Chain Automation
To really make email grabbers effective you can setup a chain of emails that automatically send once the new subscriber gets onto your list. The first email would obviously need to say thank you for sign up, and if you want to go the extra mile you can also tell your subscriber what to expect with signing up. Most people deep down want to know “What’s in it for me?” In pretty much anything so it’s important on the first email to say something like, welcome to (Our Company) we are going to be sending you emails every so often that include videos, new products, coupons, flash sales etc. whatever you tell your subscribers just know you want to set it up where they want to keep checking your emails. If you send your new subscribers an email just to send an email then your clients will surely unsubscribe or ignore your emails. By saying you will have flash sales, and coupons, you are putting a time limit and creating a call to action to your website and emails.
How Many Emails Should I Send after Someone Subscribes?
30. Yes 30 emails, i know it’s a lot but it’s necessary. The first email like we just talked about will say thank you and outline what you will be sending them. The next ten emails that you should send should address the Top 10 issues that are pretty common in your industry. How do you figure out the top 10 issues in your industry? (I do not recommend guessing!) Go to your competitors reviews or even your own reviews. See what people complain about. Get and feel the emotion, feel how they would feel, and then write a whole email addressing the problem and what your company has done to fix this problem. BOOM! You address top 10 issues and sub consciously your new email subscriber starts to think, “Wow, [Your Company] just really seems to understand me”. When your client feels understood, and it relates to you then your on your way to making a customer for life!
After the first 10 emails or so, you can begin to send things that further lead the horse to he water by showing testimonials, showing videos of new products, or a tour of your company, just any content that sets you above the rest is what you want to show. The last 10 emails are not as likely to be seen like the other emails you sent so I just focus on asking clients for feedback on new product concepts and things of that nature to get them used to communicating with our company. The more “familiar” people are with your business then the more likely they will become customers. Especially because we are human and we are all creatures of habit!
There was a marketing company that was sending emails to me after I had subscribed to their list, and no joke, I received 2-3 emails PER DAY from this person. And the funny part is they weren’t annoying!! Why? Because each email addresses a major concern I had, or something super interesting so I could expect the next three emails would be important to read. The whole thinking behind sending that many emails was that I was very likely to pull the trigger on a marketing company within the next 30 days, and so this company made sure they were atleast thought of before making the final decision. The squeakiest wheel got the freeze and don’t ever think you are being annoying, your just being helpful and increasing your odds of success.
Different types of email grabbers: exit intent, bottom subscriber, pop up, top bar pop up.
Exit Intent Email Pop Up
The Exit intent email pop up is one of my favorite because it has a high chance of saving a lot of visitors leaving your website. It gives you almost a “Second Life” for when your just about to lose your visitor in your store. They way it works Is a visitor comes to your website, he or she looks around and decides to hit the “Back” button or hitting “X” to exit. When your visitor does this, the Exit Intent ad is triggered and stops the person from leaving the site. It’s up to you to figure out a good enough deal or reason they should stay on the website, or even enter there email so that you can lock them in for a later date. Usually a coupon or $10 off is good, just whatever it takes to get your visitors to around 5-10% signup ratio. The whole way of thinking behind this is to lock in “Surfers” (Not like the surfers from Hawaii, but Website Surfers, People Searching the Internet). I don’t know if you are like me but I often research what I want to buy many months in advance before actually purchasing the product. I probably visit 5 to 20 different websites and the website I see the most and the website that locks me in is the most is the most likely to get the sale.
Email Pop Up
This is the standard email pop up that you see on pretty much every website that has email pop ups. You go to a website and BOOM 5-15 seconds later you get a pop up asking for your email. These are probably the most annoying but when comparing email grabbers to other “Not annoying” email grabbers, you will see that the old saying “Squeeky wheel gets the freeze” tends to hold its meaning once again! I would use these only if you have an incredible deal. I saw a fitness company that had one of these pop ups. Since fitness sportswear is extremely competitive this company made you feel welcome by offering you $10 off right off the bat. There is also a little psychology behind “giving” something to your client. When we feel that somebody has given something to us we often times feel a sense of obligation to that person. Hence, why giving $5-$10 off is so effective. Raise your product prices if you have to but just make sure your client feels he or she is getting a good deal.
Top Bar Email Pop Up
The Top Bar Email Pop Up is one of my favorites, because well, it has seemed to be the most effective for me. You guessed it! The top bar email pop up comes from the top of the website and isn’t so “in your face” like the other pop ups we discussed. I like to ask a “Yes” question on these or say something sarcastic to make the user laugh and loosen the up to wanting to subscribe to my email list. The top bar is definitely an Email Pop Up I would suggest testing as it has been very effective in my companies.
What should my email Grabber say whenever it pops up?
To be honest nowadays it seems like “Sarcastic” email grabbers seem to work the best. It’s different per industry ofcourse but we all know we hate pop ups. Especially a pop up that’s asking for your email so it can send you more things like pop ups! Advertisements! I saw a website that I really liked and it said “I Love Pop Ups, Said No one ever”, we all hate these things but I’m gonna send you someYou have to A/B test different email grabbers with different sayings, different locations etc. and let them run for a few weeks or so before jumping into any conclusions. It’s different for every website but for the most part you can offer a coupon or $5-$10 off like Dick Sporting Goods seems to do. Other companies will show Free Shipping over $100 subscribe for more details. The most effective email Grabber we came out with was the top bar pop up, where it doesn’t jump up in your face and make you stop doing what your doing (that’s really what people dislike about email pop ups). We simply start by asking a “Yes” question and then ask them another obvious yes question that you cannot pass up without being an idiot. Our first question on the pop up was “Is this your First Time Here?” And you want to answer and say yes, then it asks you, “Are you looking for Better ***** Deals”? And inyour head your like….”Yesssss..?” So people out in their email really without thinking. It’s pretty smooth how it works and we were able to identify why it worked so well AFTER it was ran for a couple of weeks to a month as well as 5 other email grabbers.
What’s the Easiest Way to Get an Email Grabber up on my Website?
I recommend HelloBar, it’s what I have always used and recommend because it is easy to implement, there are several templates you can use to start from, and it has analytics on all the email grabbers you create. This allows you the ability to A/B test your email Grabber to see which one is the most effective. Ironically the email Grabber that I copied from the top company within our industry did not do as good as the email Grabber that we came up with, sort of by mistake. Thanks to A/B testing we were able to identify the best way to capture a new visitors email, and after the matter it makes sense why our version worked so much better then the leading competitor.
Have you ever shopped for a product or service the went back to Facebook to browse your feed only to see that company pop up again?! I know it can be shocking to see his and you often think… How in the world does Facebook know I wanted that? I’m here today to show you how to make this possible! By the way I have heard from many companies that this is their most effective and most cost effective way to send ads. Not only are Facebook ads much less then Google ads, but Facebook also does an incredible job of targeting the rift people to send your ads to saving you time and money.
What is Facebook Pixel?
Facebook Pixel is one of the neatest ways to send ads and to grow a list of customers. Somewhat similar to an email list, or an address book of your different clients, Facebook Pixel creates a list of people who visit your website and this list is known as a Custom Audience. Custom Audiences are on the newest most effective ways to send advertisements to your customers because they are all relevant people receiving your ads. With Google you are advertising to people who may be looking for your product in the next 90 days, could just be internet surfers bored and looking for things to read, and a small percentage are looking to buy.
Facebook Custom audiences creates a list of people who have been to your website by tracking the visitors IP address. It then associates that IP address to a Facebook account and then you are now able to send them ads!
How do you install Facebook Pixel?
Facebook Pixel is pretty easy to implement. You may need the help of a web developer if you have a custom coded website, otherwise if you have WordPress then you can download a plug-in to help. You basically just need a website, a Facebook business profile and a Facebook ad manager account. Facebook has plenty of ho to videos on this so I won’t get into detail. Once your Facebook ad manager account is ready, just install the Facebook Pixel code into your website and setup your custom audience in Facebook as manager account to start growing your list. Your list has to reach over 100 people within 90 days before you are ready to start sending ads, so if you want to start building an audience but do not have the funds hen we recommend just getting started.
How can Facebook Pixel Grow My Business
In sales it’s very well known that it takes 5-8 “No’s” to get a yes. When people are browsing the Internet for a product or service that you sell you have to immediately stand out amongst the competition. Since most sales people and websites ironically tend to give up after the first or second initial contact this makes it easier for you to wipe out the competition by simply staying in touch with the buyer. By staying in constant contact with the customer you will be remembered when making the final decision on moving forward with the purchase. Look at things this way, who cares if you are contacting your customer too much. It doesn’t matter if your prospect loves or hates you but at least they know you. You have to be so convinced that your product or service is such a great deal and such a great solution that if you do not contact your potential prospect you in a sense are cheating them out of a better life for a better deal.
When is it a good idea to implement Facebook Pixel into my website?
I always try to install Facebook pixel right out of the starting gate when making a new website.
I look at it this way I may not be racing my car right now but I at least want the performance exhaust and intake etc on it. Why? Because I want to be ready to take an opportunity whenever I can, if i want to give my car (or Website) some throttle, some more juice then I want it to be ready…. like now. I don’t want to have to wait a month or so and then by that time have already moved into thinking about something else. Since Facebook pixel is free and it’s very simple to implement, I say do it right off the bat. It’s not expensive like a car exhaust or other car upgrades, and also doesn’t have the costs associated with doing those things to your car. Facebook pixel will give your website a huge boost in performance, it’s free, simple and fast to do! It’s like adding performance pets to your engine, without any extra cost to setup or to maintain. In fact Facebook Pixel will help your business so much that you probably will have enough funds to put an exhaust on your car 😀 (Okay enough with the exhaust we get it)